Windows & VM

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Retailer Francis Place in 18th century rightly expressed that he sold from the window more goods than any other method. Window display are the first point of visual contact a consumer has with a store and the starting step of the retail experience. Eye-catching and appealing window displays can easily be the difference between a consumer coming into the store to view more or walking by. 

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The usual design approaches of intuition, visualizing and feeling ones way round a solution do not help when a designer is unable to fully envisage how the solution will behave. In case she is intuitively successful and keen to transform the ill focused multi-possibility initial stage into a well-defined, fully detailed, final design stage, she presents “the solution” satisfying the contend of the problem.