RIA GHOSH
Designing clarity in a noisy world.
Projects.
Foresight starts with insight
Exact. Brand Campaigns.
The brand campaign is a translation of the new brand positioning that Exact introduced: growth beyond now. The campaign is not about the solutions that Exact offers, but shows the mentality of the software developer; unburdening customers, creating an environment where colleagues can come into their own and doing business responsibly to make a positive contribution to the environment and society.
Exact
Live
Concept. Event Design.
Designed the complete concept and visual identity for Exact Live events, creating all print and digital materials. Responsible for the full creative direction, from concept development to final designs, ensuring a cohesive and engaging experience across all touchpoints.
Zoveel karakters, zoveel Exacters
Exact 3D Employer Branding Campaign.
A 360º campaign combining online and offline channels. Online, it features targeted video, banners, and homepage takeovers on LinkedIn and Instagram. Offline, the campaign reaches the local region through print ads, branded pool cars, head office facade visuals in Delft, and Tram 1 between Delft and Scheveningen, complementing the 3D campaign.
Lead Designer. Concept. Final Designs.
ASICS is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market.
Windows & Visual Merchandising
3D
Designer
3D Window & VM Designer.
Tommy Hilfiger, formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American premium clothing company. Tommy Hilfiger delivers its products worldwide under the Tommy Hilfiger and Hilfiger Denim brands, and also has a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kid’s sportswear, denim, accessories, and footwear.
Employer
Branding
Art Direction. Script. Video Direction.
The new hire video was created to welcome everyone at the Sales & Marketing Summit after COVID. It was designed as a special way to introduce all those who joined during that time—many of whom worked tirelessly from home and had never met their colleagues in person. The video incorporated humor, with the script written from my own personal experiences and inspired by what colleagues were really like, making it relatable and authentic.
I’m a creative thinker and multidisciplinary designer with over 16 years of international experience across graphic design, branding, textile and garment prints, fashion, 3D design, video editing, writing, and film. Since moving to the Netherlands in 2015, I’ve worked with global brands like Tommy Hilfiger and ASICS as a Lead 3D & Graphic Designer for the Windows & Visual Merchandising team. I later joined Exact as a Senior Creative Designer, where I focused on branding, concept development, and visual storytelling across various platforms.
My journey has taken me across continents—designing fashion prints in Dubai for the European market, collaborating with Ghimli in Singapore on Macy’s brands, and leading video production at the Australian ed-tech company Edrolo. Currently, I work as a freelance designer with clients including ASICS, the Rijksmuseum, NTU, and the University of Amsterdam (UvA).
Beyond my professional life, I’m also a proud mom—an experience that has deepened my empathy, time management, and creative resilience. I bring this balanced perspective into my work, blending structure with imagination in every project I take on.
Bio.
