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The brand campaign is a translation of the new brand positioning that Exact recently introduced: growth beyond now. The campaign is not about the solutions that Exact offers, but shows the mentality of the software developer; unburdening customers, creating an environment where colleagues can come into their own and doing business responsibly to make a positive contribution to the environment and society.
Entrepreneurship means having a vision. Seeing where a company needs to grow, beyond now. Determine the dot on the horizon, and choose direction. But to determine that direction, as an entrepreneur you first need to know where you stand.
In short: Uitzicht begint met inzicht (Foresight starts with insight)
Brand Campaign video - Overarching brand film in which the big idea is conveyed

Brand Campaign Key Visual - Mirrors as a visual device explaining the rationale.


Print Ads - Key Visual and Sector


Online Advertising - Social Ads
Online Advertising - Display Native Ads

HTML banner ads & email signatures

Animated Display Out of Office - Featured on various highways in Netherlands
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